Chintzware – Mark Hill

Mark Hill - IACFAntiques & Collectables Expert ~ Author & Publisher Mark Hill

When we’re crossing rain- and wind-swept streets or, in our cases, fields filled with antiques, it’s warming to look forward to the laid back, sunny afternoons of Summer. Chintzware, with its associations of tea with the vicar surrounded by herbaceous borders, always makes me think of that, no matter how drenched I am. Chintz is almost the Midsomer Murders of the antique ceramic world – but without the murders, obviously.
Chintzware was produced from the 19th century onwards, and enjoyed two ‘golden ages’ in the 1930s and 1950s. The designs were originally derived from the intricate patterns printed on fabrics imported to Britain from India from the early 19th century onwards. Dressing table sets and jugs dominated earlier production, with tea wares becoming more popular from the early 20thC onwards. Royal Winton, produced by Grimwades, is the most sought-after name. The company was also the most prolific and produced over 60 patterns, many of which look identical at first glance. If you’re building up a set in one pattern, pay close attention! Other makers include James Kent, Shelley, and Crown Ducal. All pieces were transfer-printed, regardless of what granny told you about every flower being hand-painted. Look closely and you should see at least one line breaking the pattern somewhere, indicating a join.

In terms of collecting, Royal Winton tops the bill. Some patterns, such as ‘Hazel’ or ‘Kinver’, are more sought-after and valuable than others, such as Summertime, which was a steady seller in its day and produced in large numbers. In general, the more chintz the better, so look for as close to complete coverage as possible. Shape counts too.

1930s Royal Winton ‘Kinver’ pattern, Ascot’ shape teapot

A 1930s Royal Winton ‘Kinver’ pattern, Ascot’ shape teapot

Teapots will fetch higher sums than teacups and saucers, and scarcer shapes such as intact and complete cruet sets, jam pots and similar, will usually fire a collectors heart. Look out for clean-lined, angled Art Deco shapes, and desirable shapes such as ‘Ajax’. Plates, which offer a lot of ‘pattern for your pound’, are eternally good sellers. Cake stands are also sought-after, particularly now, but always check the holes. If the shiny glaze doesn’t run through, it’s been made up recently out of drilled plates.

But I have to address the elephant in the room – like many antiques, chintz ware has plummeted in value over the past 15 or so years. In 1998, at the apex of the market, a Julia pattern teapot sold for over $4,000 at an American fair! I don’t ever think we’ll see those prices again, but there are clear signs of recovery. And for me the reasons behind the return to popularity of chintzware mirror much of what currently looks to be the future of the antiques market. I don’t think we’ll ever see the huge numbers of dedicated collectors building extensive collections that we did from the 1970s-90s. Diehard collectors searching for that elusive shape and pattern combination will still exist, but there’ll be far, far fewer of them. Much of the new generation of buyers, to whom chintzware is often appealing, look to antiques more for style and value, and as a reflection of their individuality. The recent rise of the ‘vintage’ movement is testament to this. So much of it is about ‘the look’, but it’s also about green issues and better quality and value than the high street. A backstory just adds richness to the mix.

A 1930s Royal Winton ‘Cranston’ pattern cake stand

A 1930s Royal Winton ‘Cranston’ pattern cake stand

These new buyers will largely buy affordably, and across the board, but to them a collection isn’t necessary. If something does capture their heart, a few examples are more than enough. But that’s only once they can afford it after the increasing costs of mortgages, student loans, bills, and children. But don’t despair. Remember when you first got interested in antiques, became hooked and were then swept away? Be grateful that the new generation are interested at all. The beguiling allure of antiques has caught another generation. And, just like us, some are sure to get swept away by these wonderful objects that represent history, tell stories, and evoke memories, feelings and passions. Let’s embrace and encourage that and see where it takes us.

Images with thanks to and courtesy of Miller’s and Feljoy Antiques
Mark Hill Website

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